Come annunciato in un precedente post, la conferenza internazionale dell'UPA (Usability Professionals’ Association) si terrà quest'anno a Monaco di Baviera dal  26 al 28 maggio. Tra i numerosi interventi, circa 70, abbiamo selezionato quelli che più ci interessano e questo è il nostro programma:

26 Maggio
10.30 > 12.00
Using Stories Effectively in User Experience Design
(Quesenbery and Brooks)

13.30 > 14.00
Just Like Me: Determining Eligibility Online
with Personalized Narratives
(van der Geest, and  van Velsen)

14.05 > 14.35
Is Eyetracking Worth It?
(Summers and Zietlow)

14.40 > 15.10
How to Base Design Decisions on Empirical Data
(Schrepp, Held and  Fischer)

15.30 > 17.00
Usability Requirements: Translating User Research
into Successful, Usable Products
(Bachmann)

27 Maggio
8.30 > 10.00
Designing for a Multi-Channel Experience
(Grocki and Cueva)

10.30 > 12.00
Rent a Car in Just 60, 120 or 240 Seconds?
Comparative Usability Measurement
(Molich, Hinkle, Sharon and Sauro)

13.30 > 14.10
Combining Methods: Web Analytics and User Testing
(Klompenhouwer and  Cox)

14.15 > 14.55
What You Should Know About SEO: Tips for the Usability Professional
(Lebson)

15.30 > 16.10
Creating Richer Personas - Making Them Mobile,
International, and Forward Thinking
(Sampanes, Snyder, White and Rampoldi-Hnilo)


28 Maggio
8.30 > 10.00
Statistical Market Segments and Personas:
Challenging Fallacies in User Research
(Siegel and Dray)